Upside Lead Video & Content Services section offers a broad range of video production services and creates content for linear (TV) and digital platforms as well as for business optimization and marketing strategies. It produces documentaries, fillers, short media reports, films, commercials, online ads, product showcases, as well as corporate videos and employee training videos.
Our team involves in following services ranging from storyboard to final edit cut.
TV Channel Launch Consultancy
Upside Lead provides a complete feasibility for launching a linear channel with absolute guidelines: from Equipment Buying and Installation consultancy/ services (basic structure, costs and equipment) to producing a new 24 hour Television broadcast station or an infotainment media.
With numerous satellite broadcasters already wallowing in the mud at established stations and many gearing up for the license, the competition is unprecedented. The quality of programming and committed financial backing is essential to position the channel in the premier league of the region’s broadcasters: right from the top drawer!
There are technology constraints, and local broadcast engineering and experienced broadcasters are needed to be trained further to cope with the ever diversifying technology. The first year of operation needs a lot of capacity building and Upside Lead knows this! In this regard, the control room, studio camera link up, encoder, amplifier and satellite dish are outsourced from abroad, making sure they’re specialized in fly-away outside broadcast units. The equipment in satellite transmission module are tested before going on air and the foreign expertise set them up in no time: a perfect procurement system providing a one stop shop for servicing maintenance and trouble shooting. Launching a TV channel requires:
- To prepare a technical and financial feasibility
- To assist in negotiating contracts with satellite services providers.
- To develop, float and manage complete Request for proposal (RFP) Process for technical and financial proposals from vendors all components.
- To monitor the system implementation and integration process on behalf of the investor.
- To develop standard Operating Procedures (SOPs), operation support system (OSS).
Content Generation & Hiring
Developing Content
We don’t comprise on high grade content. We believe the content lies at the center of video production process. Our teams work on producing the most palatable and enticing content to grab the viewers right away.
Scripting
Upside Lead has a team of writers, including both professional script writers to independent writers, who workout winning scripts and able to pitch to customers and production companies.
Planning and Logistics
Our teams arrange schedules with crew, companies, and if necessary, local authorities. From starting the production in right moment to equipment installation and dealing,
Upside Lead detailed per-production ensures the final video reflects the high production value of the project.
Casting
Talent acquisition is an integral part of the process. We hold strong connections with talent and modeling agencies. We, therefore, hire actors, voice over artists, extras and models project to project.
Shooting and Post Production
Upside Leads deploy best individuals in Post-Production process for it embellishes the product and dramatizes the results. We delicately deal with cutting raw footage, assembling, adding music, dubbing, sound effects and other sensitive details. Moreover our virtual content creators give outstanding results.
Digital Media & Social Media Marketing
Digital Media Marketing is an complete term for the marketing of products, brands and services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium.
Digital Marketing activities are like
- Digital Marketing Plan & Strategy
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Content marketing
- Influencer marketing
- Campaign marketing,
- E-commerce marketing
- Social media marketing
- Google, Facebook Advertisement Plan
- Social media optimization,
- E-mail direct marketing
- Display advertising
- Non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones
